http://www.youtube.com/watch?v=i__XhXf9rPI&feature=related - so not freakin pashut
In this day and time we know that we don't live in "pashut times" , but in life we must strive Pashut. Pashut is our goal, and our life. So until them it still remains "not pashut times"
BTW hashem made bees so we can have honey iy'h in our land of Israel so here are some benefits of hashems honey,http://www.bees-online.com/HealthBenefitsOfHoney.htm